Apple Inc’s launch of iPhone 8 in Asia on September 22, 2017 began in a less lively mood, as opposed to previous launches. Many said that consumers are holding off for the release of the premium iPhone X anticipated to debut in early November.
Typically, when there is a new product release there are hundreds of people gathering at Apple’s Sydney city store. But on Friday, fewer than 30 people lined up before the store opened, according to a witness.
While the number of people queuing up outside Apple stores have dropped over the years with many opting for online purchases, the weak turnout for the latest iPhone has partly been due to poor reviews.
Mazen Kourouche, the first in queue after lining up 11 days prior outside of the store to purchase and review the product on YouTube, stated there were minimal modifications.
“(It) is pretty similar to the iPhone 7 but it shoots 4k 60 frames per second and it’s got a new glass back instead of the metal which is apparently more durable,” he stated. “There aren’t too many new features to this one.”
In China, a loyal Apple customer said the improved camera was one of the reasons she purchased the new device.
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“I waited until midnight to watch the launch event with my boyfriend to learn what’s new with this iPhone. Its photograph function is pretty good. So I think I must change with no hesitation,” said 29-year-old consumer Ta Na in Shanghai.
On the popular Chinese social media platform Weibo, talk of the iPhone 8 and iPhone X were less than previous levels from other launches.
On Thursday, poor reviews of the iPhone 8 reduced shares of the Apple Inc to near two-month lows of $152.75. The iPhone 8 is for those who would like a new version but do not want to pay the $999 or more for the iPhone X.
The iPhone X is a glass and stainless steel device with an edge-to-edge display that called “the biggest leap forward since the original iPhone” by Chief Executive Tim Cook.