Amazon.com, Inc. (NASDAQ:AMZN) announced recently that it will no longer sell new products from Google’s Nest home division, once the current stock is over. In a conference call last year, the online retailer told Alphabet Inc (NASDAQ:GOOGL) Nest that it would not list its products including the new smart thermostat, home security products that were launch late last year on its platform, Business Insider reported.
According to Amazon, the directive came from the top management thus creating an impression that the decision came from Jeff Bezos CEO at Amazon though it’s not confirmed. As a result, Nest replied that it won’t replenish its stock on the site once the stock is sold out. Google is also planning to remove its entire set of products from Amazon since its intention was to sell its full portfolio of products and not part of it.
The move comes at the time when the two firms are competing to control the market of the connected home devices. Amazon has an Alexa device that is leading in controlling home appliances from lighting to televisions. Recently, Amazon announced its acquisition of Ring’s smart doorbell business, a home security system that would directly compete with Nest’s devices.
Meanwhile, Google recently also halted the YouTube app from running on Amazon’s Fire TV streaming products and the Echo Show/Spot, asserting that Amazon violated the terms of service concerning the implementation of the app. The decision was made before Amazon announced to stop selling the company’s products on its site. The latest move reveals the rocky relationship between the two giant firms.
Amazon has been developing its own smart home devices for a long time. Previously, it came up with Cloud Cam and acquired Blink, a home security firm that produces smart doorbells and wireless security cameras. The war between the two firms was first created in 2015 when Amazon pulled out the Chromecast listings claiming lack of Prime Video support. Google reacted by blocking Amazon’s Echo Show and Fire TV devices from using YouTube.