Apple Inc. (NASDAQ:AAPL)’s Re-emergence Of Low Cost MacBook Air


Reports from the supply chain suggest that Apple Inc. (NASDAQ:AAPL) hasn’t abandoned the MacBook Air line, and will update the line at some point with at the least a lower price, this according to Ming-Chi Kuo from KGI Securities.

Apple’s embodiment of innovation, might be changing the game all over again with the revolutionary idea of making its products more affordable. The MacBook Air has long been neglected as the company has chosen to focus instead on its most recent MacBook line.

KGI Securities analyst Ming-Chi Kuo has issued a new research report encouraging investors to keep their eyes on three products for 2018.

Having been in the industry for quite some time with mere technological incremental on its products, Apple has once again hit the headlines with a possible re-emergence of its highly esteemed products.

While the line celebrates its 10th year in 2018, it aims to re-introduce lower cost MacBook air, air pods, and its iPhone related products

Compared to HomePod, Apple’s headphones offer more opportunities for reaching users quickly, personalization, and complementing rumored augmented reality glasses.


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The MacBook Air has not seen a significant hardware update since 2015, according to Mac Rumors, and it is the only MacBook offering that does not feature one of apples signature retina displays.

The company has previously designed processors in-house for things like image processing, security and handling Touch Bar duties – but it isn’t yet clear what the new ones will be used for, and whether they’ll even make it to the MacBook Air.

Internal upgrades likely to receive an upgrade include processors and graphics, another area that could see improvement is the display. There is also a possibility of some USB-C upgrades and perhaps an overall redesign given the age of the current design.

There are also predictions that Air Pods and the rumored high end over ear headphones are the future of Apple’s artificial intelligence and augmented reality ambitions.

MacBook is highly unlikely to feature a full-fledged redesign, namely because it’s supposed be a cheaper model. What many Air enthusiasts have been asking for is simply the existing laptop updated with Apple’s Retina display and a modern processor.


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