Snap Inc (NYSE:SNAP) Is Testing A Rollback To The Most Controversial Part Of The App Redesign


After several months of insisting that it won’t change the controversial Snapchat redesign, it finally looks like the ephemeral messaging app is bowing in to pressure. Snap Inc (NYSE:SNAP), which owns Snapchat has announced that it has started testing a new design for the messaging app that will incorporate a lot of changes since the company dropped the original version in February. The company has announced that the new design will allow users to connect their stories with those of celebrities.

The company will use a small number of users to test the new design. It did not however divulge when the new design will be rolled out to the rest of the users. The details regarding the new design were first confirmed by Recode. Users found it difficult to use the new redesign because of the separation of the two on different pages of the app. Many celebrities like Chrissy Teigen and Kylie Jenner also encountered difficulties in using the new version of the app. Many users said they preferred the previous version which made them look like though they are friends with the celebrities.

Although the new design appears like a return to the original version, there is one big difference between the two. Although user and celebrity content will share the same Discover page, they still appear on two different horizontal sliders.

The change feels like a compromise between the two previous versions of the app. This way, it enables the company to carry on with its recent program of clearly and actively separating between different content which comes from average users as well as content from publishers and celebrities.

In a statement, Snap spokesperson said that the company is always working to respond to the wishes of its users and they will continue to test and add updates which they hope will users the best experience while using Snapchat.

The move is a big change in tone from what the company stood for a few months ago. Around 1.2 million users signed an online petition arguing the company to reverse its previous changes. The company however gave very little indication that they will act on the outcry.


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