eBay Inc (NASDAQ:EBAY) has embarked on a new personalization strategy to collect information from users and make changes to its algorithms. The e-commerce giant is seeking personal preferences of the users. The company will utilize the collected details to provide what the user wants and increase sales.
The experts at RetailWire BrainTrust has termed the latest move of eBay as a foundation to know the customer. The principal at Anne Howe Associates, Anne Howe said requesting the shoppers to share their interests for a better shopping experience is very well a good move. It definitely helps to improve the experience for shoppers and offers rich dividends to eBay.
The Chairman and founder of TCG International Retail Summit, Chris Buecker said the good ideas are very simple ones. It is the best way to get a personalized and smart offer.
Ken Lonyai, a tech consultant, said everyone believes that AI will understand what the customer actually wants and need than the customer itself, but it may fall short. The best way is to collect information from the users and carefully use the Artificial Intelligence to make a personalized offer to the customer.
Initially, eBay is offering the feature called interests on Mobile App. It prepares a shopping experience considering your hobbies, passions, and style. Users need to download eBay’s Mobile App, install, register and Sign in so that eBay will take care of the rest to create a personalized experience.
The users need to click on “What are your interests?” then the App shows up 4 question themes together with interests to choose. It is necessary to click on the checkbox against each interest. For example, the customer can select the interested category like remote control toys, gadgets, and Smart Home, interested movie genres like comedies or horror flicks and favorite outdoor activities such as downhill skiing and hiking and other specific interests.
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An algorithm at eBay uses the browsing pattern, selected interests and purchase insights gathered from over 171 million active buyers to create and populate the homepage with selected items and themes for the respective user.
eBay will extend this feature to desktop and mobile web in the near future.