Snap Inc (NYSE:SNAP) is reportedly working on to build a visual search tool called Eagle. Its main aim is to provide the users with listings of Amazon.com, Inc. (NASDAQ:AMZN) products. The code is hidden in the Android App of Snapchat.
Who Unearthed hidden code of Snapchat’s Android App?
Ishan Agarwal, an app researcher, has passed on an information about the code hidden deep in the Android App of Snapchat to Techcrunch.
When a user presses hard on an icon to detect an object, bar code or a song, the hidden code in the app sends that data to Shazam, Amazon and other partners and delivers the relevant product listings. It is called a utility or a money making an option for the Snapchat.
The visual search tool of a Snapchat works just like a general purpose tool allowing the users to navigate the world and fetch what they need rather than as a social media.
Snapchat can really reap rich dividends through referral programs with Amazon. Therefore, it is a new revenue stream for Snapchat. The latest stint is on the backdrop of posting a loss of $385 million in the previous quarter. It has also missed the revenues estimates say by $14 million.
THE HERALD FINANCE REPORT
Start your workday the right way with the news that matters most.
Snapchat Sells Spectacles Camera Glasses on Amazon
In addition to the sale on its own site, the company also sells Spectacles Camera Glasses on Amazon. It is an innovative product to record the video moment by moment in HD format. The recorded videos can share with a snapchat or exported to other apps. However, the company is unable to make handsome rewards from this sale. Hence, it is looking for alternative ways to make money.
The users just need to snap to buy things with ease on Amazon. It is now possible with the latest update by Snapchat.
The buyers need to detect, scan and place an order for a product using the camera of their smartphone. The app provides a direct link to the Amazon listings and makes the purchase activity very easy for the online shoppers.
Evan Spiegel, Chief Executive Officer of Snapchat said other firms are copying the features of its apps.