Alphabet Inc (NASDAQ:GOOGL) most aspiring bet is Android Go, which is a lightweight form of Android optimized for entry-level phone devices. The company has experimented in the budget division earlier with the Android One initiative.
Coming on the same footsteps, Android Go is being planned for the budget segment, however entirely in a new way. Last year, Sundar Pichai, the CEO of Google, stated that the budget devices need to cost in around $30 to be viable for many people in Indian to consider making their very first smartphone purchase. With Android Go, the company has taken the first step towards the achievement of that dream.
The first look
Android Go handsets are made available for first look at Mobile World Congress. The Nokia 1, which is included in this firsts list, is intended to be an entry-level smartphone for several emerging markets. Its specifications are minimal, and it works on a 1.1GHz MediaTek processor, 8GB of storage and 1GB of RAM. Nokia 1 boasts a 5-megapixel camera and a 4.5-inch display.
So far, the Android Go handset has managed to meet the performance expectations that is sought form a basic device. However, it’s too early to come to any conclusion. More hands-on will be required with other Android Go devices to understand if Google has been successful in its most ambitious bet of making smartphones popular in emerging markets.
To understand ‘Android Go’ more, it works on the same foundation as that of Android standard version, but with several performance and stability tweaks introduced to ensure it works on phones with underpowered hardware. The introductory version of Android Go is developed on Android 8.1 Oreo. Android Go phones will also come with Google Play Protect, the advanced security suite which uses machine learning to find malicious apps on smartphone. That said, market is having high hopes with Google’s Android Go, and we hope all bodes well for Android Go in 2018.