Sabre Corp (NASDAQ:SABR) Teams Up With Cendyn To Improve The SynXis Platform With Latest CRM Capabilities

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Sabre Corp (NASDAQ:SABR) reported an enhanced technology deal with Cendyn, the premium customer relationship management solutions provider. This deal expedites company’s launch of experience management capabilities and new, intelligent guest profile via the SynXis Enterprise platform that will change insights and personalization prospects for the hospitality market.

The buzz

Mike Rodger, the VP of Product Marketing for Sabre, expressed that their SynXis platform is growing as a single means of truth for the hospitality market, given the span of their products and Sabre’s innovative position within the industry. As their clients start to emphasis on personalizing offers and enhancing guest interactions, an association with Cendyn enables them to use the power of SynXis to lead actionable insights in this segment. They will support hotel staff to offer consistently remarkable service and record new revenue opportunities depending on guest attributes, including preferences, stay history, insights and shopping behavior.

Sabre’s deal with Cendyn offers SynXis clients with fully-integrated personalization, audience segmentation, guest profile management, loyalty program management and multi-channel marketing automation, paving the way for latest innovations later in 2018 from Sabre in the guest experience segment.

As per Forrester, around 62% of online people have recommended, chosen or paid more for a brand that offers a personalized experience or service and 51% of travelers are exposed to sharing personal data in return for pertinent offers.

Tim Sullivan, the Chief Sales and Marketing Officer of Cendyn, expressed that Sabre offers powerful tools for enterprises across the travel market, and they witness a prospect to partner their technologies to improve the extensive hotel guest experience. This close association between two industry-major hospitality technology solutions in the hotel CRM, personalization, marketing automation and loyalty segment will establish huge opportunities for Sabre’s clients to lead profitable revenue growth, loyalty and guest satisfaction. Sabre is the major technology provider to the international travel industry.


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