Facebook, Inc (NASDAQ:FB) Eliminates The Trending Feature


Facebook, Inc (NASDAQ:FB) has announced that it will be pulling out the feature that ranks links based on popularity and new topics from the coming week. It was way back in 2014 that Trending was unveiled.

Developments and associated challenges

However, it was only available to a small number of countries around the globe and it is crucial to mention that it accounted to less than 1.5 percent of clicks to news publishers as was disclosed by Alex Hardiman who happens to be the company’s head of news products.

Hardiman opined, “We found that over time people found the product to be less and less useful. The way people consume news on Facebook is changing to be primarily on mobile and increasingly through news video.”

From time to time, the site was affected by false headlines and the controversial links which ended up racking up shares.

It was recently that CEO Mark Zuckerberg softened his stance in line with the responsibility of the company in terms of controlling whatever was shared on the platform. He went further to add that as accompany they were ramping up efforts to discover the best ways to assist people stay informed about timely, breaking news that were consequential to them. He asserted that there was also need to ensure the news they saw on the platform emanated from quality sources and were trustworthy.


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Planning for the future

If matters play out according to plan, the business guru might soon be announcing its partnership with some two companies-CNN and Twenty-First Century Fox Inc (NASDAQ:FOXA).

An official working with Facebook while addressing several journalists said that as a company they were focusing on ways to ensure that the social network wasn’t abused for the future elections around the globe. He outlined that they regretted with what happed in the U.S.

Research scientists at the Social Science Research Council will soon be given access to the data of the company. They will be using it in the prediction of human behaviors and it is worth mentioning that it is the first time such access will be granted.


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