Intel Corporation (NASDAQ:INTC) has been hanging onto popularity and monopoly for the longest time possible. The company has been enjoying market domination as a result of its innovation and creativity. However, the situation is likely to be overtaken by other companies seeking to overthrow Intel’s reign. While Intel’s processors are certainly fast, the likes of QUALCOMM, Inc (NASDAQ:QCOM) and Apple Inc (NASDAQ:AAPL) have sworn to pave way for competition and particularly in the processor world.
Qualcomm, which has been supplying the SoC for Android Smartphone is quickly transitioning into the PC space. It has already introduced its Smartphone chips, to be used in the first generation of Windows 10 PCs. The leader in Smartphone hardware is seeking to provide processors, which will offer long battery life and connectivity laptops.
Apple’s long history with Intel
Apple is equally coming up to give Intel a run for competition. For over ten years, MacBooks and iMacs have all used Intel chips. Throughout the 90’s, Apple computers were heavily reliant on PowerPC, an alliance of IBM. However, PowerPC was exited from the market due to its poor performance.
However, Apple has proven better and credible effectiveness; thanks to the infrastructure, which has resulted in the implementation of its own processors. The company is on its way to outpacing its peers with an enhanced hardware performance on its iPads, iPhone, and other devices. Its in-house chips are of classic design
Moving to the next level, word has it that the iPhone maker has opened its engineering lab and that it also strategizing on moving MacBooks processors back under its own jurisdiction.
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Intel accused of misusing its monopoly
Intel has been charged with abuse of monopoly. According to the European Commission the company blocked its rival, Advanced Micro Devices from accessing customers. It did so by offering rebates to computer makers who bought its x86 computer processing units.
The EU claims that the company, which has been under investigation since 2001 damaged the rules of fair play. However, Intel’s general counsel, Bruce Sewell reiterates citing that the company’s microprocessor market was functioning normally.
He quoted, “The case is based on complaints from a direct competitor rather than customers or consumers. The evidence that this industry is fiercely competitive and working is compelling.”